Digital Marketing Bootcamp Lagos- Unicef Nigeria: It’s your shot Take It

Digital Marketing Bootcamp Lagos- Unicef Nigeria: Experience

For everyone staying safe is the usual, for some it is priority. Well, some of us are too busy to take actions into our hands. This is why the likes of Unicef, GenUlimited9ja, and HrisCare international Foundation have put together this initiative to help digitize and educate influential and young minds with the entire populace in mind using digital marketing as a channel.

The experience at the Digital Marketing Bootcamp Lagos was quite insightful, as Kachi Tv team gives us a detailed report. It started on the 28th till the 29th day of September, 2022.

Some of the participants shared their life changing experiences at the training with us, and we can tell without no reasonable doubt that it was indeed a great time.

Topics discussed at the the Training are;

Digital Marketing

it simply any means of information or marketing using the internet effectively. Also the various forms of digital marketing are; Branding, Content marketing. It further spreads into social media, email marketing, use of seo to rank for special keywords and finally video production.

Content Creation

In summary, they described content creation as the ability to bring our imaginations into the limelight. It was further segmented into content ideation where the ideas come in fresh and raw, content planning – is the layout of the content, is the content timely ? or is it evergreen . Also understanding the various platforms (instagram, blog post, twitter, etc) each content sells the most .

Graphics Design

In a bid to spread and engage the audience on the need to take the covid-19 vaccine and be safe, they were taught video animation using Renderforest , basic graphics design skills using Canva, and how to create a chatbot by Thabita Hris.

“The UNICEF Digital Marketing Bootcamp was the epitome of youth development; I made excellent contacts and sharpened my digital marketing skills beyond my wildest expectations.

The Tech Space has been a daunting topic for me and I never envisioned myself as a “tech sis”.

Things like coding and web development always felt difficult and far from me but I can safely say that I’ve been properly introduced to a brighter side of tech.

This is a niche that fits my skill set as a performing artist, writer and communicator. I’m so excited to use all I’ve learnt about Search Engine Optimization, Content Strategy and Consumer Psychology to create content that really communicates”.

Digital Marketing Bootcamp Lagos

We now get to go out into the world to sensitize people about the importance of taking the Covid-19 Vaccine all while monetizing our new abilities!

I’m so glad I gave it a shot! – Moyosolaoluwa Olowokure on IG – @moyosolaolowokure

Ogundiran Oyindamola is a creative digital marketing professional with relevant experience in social media management ,online marketing,creative content development ,marketing communications,brand management and strategy.His core competencies also include aligning human resource best practices to organizations. Thriving in areas such as employee engagement,planning,policy formulation and implementation.

I’m grateful to UNICEF for this very rare opportunity , I’m leaving the training with an added knowledge with the aim to make the world a better place “.

My Digital Marketing Bootcamp Experience.

“The reception was very welcoming and satisfactory with lots of activities and participants. Various
facilitators spoke at each session. The opening remarks and introduction of our sponsors UNICEF|HRIS
care Foundation| GEN U. The atmosphere was filled with fun and excitement from all participants some
couldn’t hide theirs while other where on the reserved mode. But when housekeeping which was
moderated by Dr Ishola and Mc Nanzing everyone had excitement on what the Bootcamp had for each
participant”.

As an Animator coming from a far distance for such an event, my expectation was met beyond every
reasonable doubt.

I got to understand the essence of digital marketing as powerful skill every person in
regardless of niche must posses. I got to meet people of like minds and of various industries.

The session was wrapped up by Mr Eki George (UNICEF Representative) and he expressed his
appreciation to all paticipants present for their willingness to take the awareness of Covid Vaccine to the
mass and he opened our eyes to the Good, the Bad , the Ugly of what becoming a “Micro-Influencer”
can be and how our messeages if not carefully evaluated through empathy can be misinterpreted .

Pictorial Moments at the Digital Marketing Bootcamp Lagos

Read More HERE

Contributors to this Press Article ;

Onyekachi Sunday

Moyosolaoluwa Olowokure

Miss Marvelous

Edited and published by Esther Joe for KACHI TV, all right duly reserved .